Tools and templates to grow your career

Fast-track your product career using real examples and proven templates.
Skip years of guesswork and anxiety. Take action with the Toolkit.

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Loved by thousands of product people

Inside the Toolkit









Includes how to:

  • 10X your impact with better roadmaps
  • Find winning experiments that grow the business
  • Impress your team with customer insights
  • Negotiate for higher compensation through proven scripts
  • ... and much more!

TLDR: Gain the skills to be irreplaceable ⚡

"Perfect combination of educational and actionable. The Toolkit is like a great sidekick to give me confidence and kick out imposter syndrome."
adam masters
Product manager

Made for:

  • New & aspiring PM ready to do great work
  • IC PM with <5 years of experience ready to level up your career
  • Product leader ready to level up your team of ICs
"The Toolkit has been immediately actionable. I’m already using the OKR template with my teams this week!"
jiovan melendez
Director of Product
"The toolkit was really well worth the money! Particularly liked: good vs. bad OKRs, and setting the right metrics."
donatas stirbys
Product manager

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30-day money back guarantee

Starter Kit

60 actionable lessons

65 real-world examples

27 proven templates

Lifetime access: $119Want to expense this?

Most Popular

Essentials Kit

Everything in Starter, plus:

11 in-depth videos: how to manage up, lead brainstorms, build roadmaps, score opportunities, set goals, present goals to leadership, source and interview customers

12 bonus lessons: how to negotiate higher comp, and advance career

Case study: how to turn an idea into a real product through discovery, validation, competitor research

New updates and bonus content

Lifetime access: $179Want to expense this?

personalized plan

Premium Kit

Everything in Essentials, plus:

60 minutes of 1:1 coaching to tailor materials to your exact needs

Lifetime access: $499Want to expense this?

What people say

"What I have found is astronomical in value especially for someone going into tech from a low represented background."
sabrina mohamed
Aspiring PM
"I love the examples, they are gold. This is the missing piece with theoretical education. This is real and I can get to work straightaway."
umar wani
"I had a lot of light-bulb moments. The examples are most useful. I wish this were available to me when I started my PM journey 3 years ago."
ngoc doan
Senior PM
"It's a great sign when I find myself saying: 'I wish I knew this before'."
jason bach
Senior PM
"Your content is truly top-notch. I built a few products but your Toolkit gave more insight that I missed."
Mattie Okunwe
Aspiring PM
"I found the frameworks and templates to be excellent. Thought it was well structured and easy to browse. I liked the 1:1 template a lot!"
zane salim
"I've already referenced this toolkit multiple times - it's been my home-base."
sydney cho
Senior PM
"I love how specific and structured the toolkit is. I now have clarity on what I want to build in Q1 and Q2."
kimsia sim
Buy now or try risk-free:

Preview the Toolkit

Every section is filled with examples and templates you can use immediately:

Career strategy♟️

  • Negotiate like a baller: scripts for every scenario, how to save $300K
  • Thrive in your first 90 days: detailed checklist, great starter projects
  • Manage your manager: 1:1s, status updates, scripts for hard conversations
  • Advance your career: PM career roadmap, evaluating your fit with a company

Planning 🗓️

  • Lead planning: how to track progress, increase transparency
  • Run productive brainstorms: how might we questions, jobs to be done, set-up, tools
  • Compose roadmap: how to turn brainstorm into roadmap
  • Prioritize roadmap: detailed guide on scoring to create a prioritized roadmap
  • Set focused OKRs (goals): template & example to set successful goals
  • Report OKR progress: how to track & present goals to leadership

Execution ⚒️

  • Project manage with pizzaz: how to track projects, manage delays
  • Interview customers: how to ask the right questions to de-risk your product
  • Case study: how to turn an idea into a real product via research, interviews
  • Scope features: template & example for new vs. existing features
  • Design winning experiments: detailed examples, and how to find yours
  • Make insightful dashboards: template & illustration by type of dashboard
  • Run effective meetings: how to run sprint meeting, stand-ups, working sessions

Why a Toolkit?

There's a lot of product content out there, but few resources focused on how to get the work done. I've tried:

  • Books & articles — hit or miss ❌
  • Courses — more theory than practice ❌
  • General advice — hard to apply ❌

But there is no need to start from scratch. You can save time through real examples and proven templates. The Toolkit is 100% focused on tools you can use today.

Shave years off your learning curve.
Take action with the Toolkit. 🎬

Hi, I'm Linda!

I made the Toolkit I wish I had to guide me from new PM to Group PM.

  • I was promoted to Group PM at Faire, a $12B startup in <2 years
  • Turned down Instagram senior PM offer
  • Only worked 40 hours most weeks because I had a system for solving problems, which I share in the Toolkit
  • Write a free newsletter used by 10,000+ people to accelerate their career
Buy now or try risk-free:


Can I expense this / get an invoice?

Yes! Here's a note you can use. You will also be issued an invoice upon purchase.

Is there a refund policy?

Yes, if you don't get value from the Toolkit, you will get a refund within 30 days of purchase! Two notes: 1. I ask for feedback to improve; 2. payment processing fees sometimes cannot be refunded, depends on the provider.

Which kit should I buy?

Depends on your needs! If you're just getting started in your career, try the Starter Kit. For everything you need, including in-depth videos, Essentials Kit is best. To tailor materials to your exact needs, get Premium Kit.

What's the best way to use the Toolkit?

Each lesson is modular, so you can choose your own adventure. However, I do offer recommended paths based on your level of experience. Most people use the templates in their day-to-day immediately. Some upgrade to get the 1-hour coaching once they've gone through the materials.

Is this a video course?

The Toolkit uses the best format to convey ideas. There are 11 in-depth videos that complement the written and illustrated templates and examples.

Is this relevant to internal products?

Yes, the materials still apply.

Will this help me transition into PM?

The Toolkit is not an interview prep course, but will give you real examples and templates to do great work.

Do I get access to future updates?

You will get free lifetime access to any updates made to the Toolkit.

Where can I learn more?

I've written over 100 articles covering how to build products, make career transitions, and feel great while doing it! You can also find me on Twitter.

I have another question

Drop a line:

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