Loved by thousands of PMs worldwide

Cheat codes for your product career

Proven templates and real-world examples that fast-track your career. Stop guessing — start doing it right, from day one.

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30-day money-back guarantee Lifetime access Free updates forever
Adam Ngoc Mattie Jiovan

Thousands of product people use the Toolkit daily

76
Lessons
70
Examples
28
Templates
11
Videos

“Perfect combination of educational and actionable. Gives me confidence and kicks out imposter syndrome.”

Adam Masters
Adam Masters
Product Manager
PM teams at
The problem

Most PM content teaches theory.
The Toolkit teaches execution.

The old way
  • Books & articles — hit or miss, hard to apply
  • Courses — heavy on theory, light on practice
  • General advice — doesn’t map to your real job
  • Start from scratch every time
  • Years of trial & error to find what works
With the Toolkit
  • 70 real examples of great product work to model
  • 28 proven templates you fill in and use today
  • Specific and actionable — maps directly to your role
  • Stand on the shoulders of what already works
  • Skip years of guesswork and jump ahead
What you get

Three themes, fully loaded

Each module covers a real dimension of product work — with templates you use the same day you read them.

♞️

Career strategy

  • Negotiate like a baller — scripts for every scenario, how to save $300K+
  • Thrive in your first 90 days — detailed onboarding checklist, great starter projects
  • Manage your manager — 1:1s, status updates, scripts for hard conversations
  • Advance your career — roadmap for your PM career, evaluating your fit with a company
📅️

Planning

  • Lead planning — how to track progress, increase transparency for the team
  • Run brainstorms — questions to ask, tools for generating great ideas
  • Compose roadmap — how to turn a brainstorm into a roadmap
  • Prioritize roadmap — detailed guide on how to stack your roadmap to win
  • Set focused OKRs — template & examples on setting the right goals
  • Report OKR progress — how to track & present goals to leadership
⚒️

Execution

  • Project manage — how to track projects, manage delays and challenges
  • Interview customers — how to de-risk your product with the right questions
  • Case Study — real example of how to turn an idea into a real product via research, interviews
  • Write PRDs — turn ideas into briefs for design & engineering
  • Design winning experiments — grow the business through AB testing
  • Make insightful dashboards — detailed guide on different types of dashboards to set up
  • Run effective meetings — how to run sprint meeting, stand-ups, working sessions
Made for

Pick your level

Whether you’re breaking in or leveling up, the Toolkit meets you where you are.

New & Aspiring PM

See what great looks like

Real examples of excellent product work — so you know what you’re aiming for before you even start.

IC PM <5 years

Fast-track your career

Templates and frameworks for the hard stuff — negotiation, roadmaps, OKRs — all immediately usable.

Product leader

Level up your whole team

Give your ICs a shared vocabulary and operating system. Roll out the Toolkit to your entire team.

What people say

Feedback from PMs on the ground

★★★★★

“Perfect combination of educational and actionable. The Toolkit is like a great sidekick to give me confidence and kick out imposter syndrome.”

Adam
Adam Masters
Product Manager
★★★★★

“The Toolkit has been immediately actionable. I’m already using the OKR template with my teams this week!”

Jiovan
Jiovan Melendez
Director of Product
★★★★★

“What I found is astronomical in value, especially for someone going into tech from an underrepresented background.”

SM
Sam Mohamed
Aspiring PM
★★★★★

“I love the examples — they are gold. This is the missing piece with theoretical education. Real, and I can get to work straightaway.”

Umar
Umar Wani
Product Manager
★★★★★

“I had a lot of light-bulb moments. I wish this were available to me when I started my PM journey 3 years ago.”

Ngoc
Ngoc Doan
Senior PM
★★★★★

“It’s a great sign when I find myself saying: ‘I wish I knew this before.’”

Jason
Jason Bach
Senior PM
★★★★★

“The toolkit was really well worth the money! Particularly liked: setting the right metrics, good vs. bad OKRs.”

Donatas
Donatas Stirbys
Product Manager
★★★★★

“I’ve already referenced the toolkit multiple times — it’s been my home-base.”

Sydney
Sydney Cho
Senior PM
★★★★★

“I consider your material totally outstanding! Here in Brazil, we don’t have this kind of quality in PM courses.”

FF
Flávia Fonseca
Manager
Your guide

Hi, I’m Linda 👋

I made the Toolkit I wish I had to guide me from new PM to Group PM.

  • Promoted to Group PM at Faire (valued at $12B) in under 2 years
  • Turned down a Senior PM offer from Instagram
  • Built a repeatable system for solving hard product problems — and packaged it all here
  • Write a free newsletter read by 15,000+ people accelerating their product careers
Linda Zhang
Pricing

Get lifetime access

One-time payment. No subscription. Every future update is included free, forever.

Starter
Starter Kit
$119
one-time · lifetime access
  • 60 actionable lessons
  • 65 real-world examples
  • 27 proven templates
  • Free lifetime updates
  • Certificate of completion
Get Starter Kit
Most Popular
Essentials
Essentials Kit
$179
one-time · lifetime access
  • Everything in Starter, plus:
  • 11 in-depth videos — roadmaps, brainstorms, customer interviews, OKRs, managing up
  • 12 bonus lessons — negotiate higher comp, advance your career
  • Full product case study — idea → research → validated product
  • New updates and bonus content as they drop
Get Essentials Kit
Premium
Premium Kit
$499
one-time · lifetime access
  • Everything in Essentials, plus:
  • 60-minute 1:1 coaching call with Linda
  • Personalized learning plan for your situation
  • Direct feedback on your work
Get Premium Kit
🛡️

30-day money-back guarantee

If you go through the Toolkit and don’t get value from it — email me within 30 days for a full refund. Only thing I ask is feedback for how to improve it.

FAQ

Common questions

Can I expense this and get an invoice?
Yes! Here’s a note you can use to expense it. You’ll also get a proper invoice automatically when you purchase.
Which kit should I buy?
Just starting out? Starter gives you the foundation. Want the full picture including videos? Essentials is the best value and what most people buy. Need material tailored to you specifically? Get Premium and book your 1:1 with Linda.
Is this a video course?
The Toolkit uses the best format for each idea. There are 11 pre-recorded videos in Essentials and Premium, plus written templates, illustrated frameworks, and real-world examples.
Will this help me break into PM?
Absolutely. The Toolkit helps you start doing product work before you have a PM title, and gives you a clear view of what the role actually looks like in practice — so you arrive prepared.
Do I get access to future updates?
Yes — free lifetime access to every update made to the Toolkit, forever. No extra charges, ever.
Is there a refund policy?
Yes. If you don’t get value from the Toolkit, email me within 30 days of purchase for a refund. I only ask for feedback so I can improve it. Payment processing fees sometimes cannot be refunded depending on the provider, and refunds apply to the digital toolkit, not the booked call.
What’s the best way to use the Toolkit?
Each lesson is modular, so you can choose your own adventure. There are also recommended paths based on your level of experience. Most people use the templates in their day-to-day immediately, and some upgrade to get the 1-hour coaching call to tailor the materials to their needs.
Is this relevant to internal products?
Yes, the materials still apply.
Does this come with a certificate?
Yes, I can issue you a certificate of completion once you’re done with the materials.
I have another question
Drop a line: [email protected]

Ready to jump ahead?

Join thousands of product people who use the Toolkit to do better work, negotiate higher comp, and build careers they’re proud of.

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Starting at $119 · 30-day money-back guarantee · Free updates forever